Budweiser is taking over a South Beach hotel, dubbing it the BUDX Hotel, for three days of performances during Super Bowl weekend!
The first-ever U.S. BUDX event, which will be held from Friday, January 31 to Sunday, February 2, will feature performances from Halsey, The Black Eyed Peas, Diplo, De La Soul and Channel Tres as well as a series of curated private events including a "Masters of the Micâ karaoke competition with ONE37PM and Dwayne Wade and a Gillette Barbershop pop-up with celebrity barbers Rich Mendoza, Mark Marrero and Vince Garcia.
During the invite-only weekend, Budweiser will host over 200 influencers and trailblazers â âKings of Cultureâ â from over 20 countries as part of its BUDX platform, giving them the stage to showcase their talents alongside these top global performers.
âBudweiser is on a mission to share the stories of top creators from around the world and weâve challenged different Kings of Global culture to step up to conquer one of the greatest sporting events on Earth, the Super Bowl,â Budweiserâs Global VP of Marketing Steve Arkley said in a press release. âThrough BUDX in Miami, weâre going to deliver a unique Super Bowl experience for culture creators and celebrities alike, claiming Budweiserâs crown as the top place to be during the Super Bowl LIV weekend.â
Find out more about the three-day party HERE!
Photo: Getty Images